Terry O’Reilly

Host, Under The Influence

Author, Age of Persuasion: How Marketing Ate Our Culture

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Terry O’Reilly

Terry began his career as Copy Chief for FM 108 radio in Burlington, Ontario, then went on to become an award-winning copywriter for Toronto advertising agencies Campbell-Ewald, Doyle Dane Bernbach and Chiat/Day. He created campaigns for many of the top brands in the country, including Labatt, Molson, Bell, Goodyear Tires, Pepsi USA, Tim Hortons, Volkswagen, Nissan and the Hudson’s Bay Company. In 1990, Terry co-founded Pirate Radio & Television. A creative audio production company producing scripts, sound and music for radio and television commercials, Pirate grew to a staff of 50, with 8 recording studios in Toronto and New York City.

Terry has won a few hundred national and international awards for writing, and has directed such notable actors as Alec Baldwin, Ellen DeGeneres, Kiefer Sutherland, Bob Newhart, Martin Short and Drew Carey.

In demand as a keynote speaker, Terry talks about key marketing issues to companies and organizations in all sectors.

He has been a judge at the Cannes Advertising Festival in France, was named Radio Chairman for both the International Clio Awards in Miami and the London International Advertising Awards. When he’s not creating advertising, he’s talking about it as the host of the award-winning CBC Radio One/Sirius Satellite/WBEZ Chicago radio show, “Under The Influence,” which was the follow-up to the hit series, “The Age of Persuasion.”

The New York Radio Festivals awarded his show the Grand Prize as Best Radio Program in 2011 and 2012, and iTunes chose it as “Best New Podcast of 2011.”

Terry was given a Lifetime Achievement Award by the advertising industry, and an Honorary Doctorate of Laws from McMaster University.

He has co-written a best-selling book called “The Age of Persuasion: How Marketing Ate Our Culture,” published in Canada by Knopf, and in the U.S. by Counterpoint Press in Berkeley.

He has a wonderful wife and three lovely daughters. Who like some of his work.

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