Andrew Au is the co-founder and President of Intercept Group, a marketing agency that helps global brands win the head, heart and hands of Gen-Y and Z’ers across North America. Intercept empowers some of the largest global brands, including the likes of Microsoft, 3M, and 7-Eleven, as they shift from mass to millennial.
Through is innovative work at the agency, Andrew was the youngest person to join the Entrepreneurs Organization at the age of 22. In 2016, he was named to the Forbes 30 Under 30 for Marketing & Advertising. As a regular contributor to Forbes, he lends his millennial expertise to articles and podcasts; from the interworking’s of the Met Gala to understanding millennials to digital disruption.
In 2017, Andrew was named INROADS Alumni of the Year and celebrated in Washington DC along side General Colin Powell, Tom Joyner, and other distinguished honourees. Today, he is regarded as a generation thought leader helping global organizations win Gen-Y and Z’ers, as consumers, professionals and employees.
-Discover the Millennial Hierarchy of Needs
-Aligning company values with those of next generation of leaders
-Myths and exaggerations of Millennials in the workplace
-Understanding the values and expectations within the workforce
-Differences and similarities across generations
-Optimizing your message for millennials
-Core values and psychographic insights
-Social media trends and engagement strategies
-Breakthrough marketing campaign strategies