With a background combining formal training in education with extensive expertise in social media, web analytics and digital marketing, Neil Bearse is able to bridge the gap between technology and business – delivering a talk that is, at once, informative, inspiring and entertaining.
His pioneering work to market the music of independent artists online and through word-of-mouth channels like podcasting and blogging led to him representing artists from across North America, and the incorporation of his marketing consulting company TWOSIX.TWO. His grassroots campaign that placed an independent band’s single on the iTunes charts in 16 countries worldwide has been cited as one of the first crowd sourced social marketing campaigns to gain worldwide traction.
An active consultant and speaker, his list of current and former clients includes
WestJet, SaskTel, Kid robot, Starbucks Canada, Canadian Deposit Insurance Corporation and the Canadian Security Intelligence Service. He is frequently featured as an expert in social media and digital marketing for major media outlets including Bloomberg, CBC, CTV, the Globe & Mail and The National Post. Additionally, he serves on the Advisory Board of MyMusic.com, a quickly growing social network for music fans around the world.
Neil has four times been selected as a guest speaker for Deloitte’s Best Managed Companies Symposium; including the inaugural event in Mexico City in 2010. Bearse also teamed with former Yahoo! Canada General Manager Kerry Munro for a seven-city Canadian speaking tour, teaching managers and executives how to better leverage digital communications and social media.
In addition to the role of Associate Director, Marketing at Queen’s School of
Business, Bearse is a regular contributor to the School’s world-renowned executive education programs, with experience teaching on Queen’s Marketing Program, Queen’s Executive Program and Queen’s MBA Programs across North America. In 2013, he led the team responsible for launching QSB Insight; a publishing platform dedicated to sharing the research and knowledge generated by QSB with the global business world.
In a few short years, devices that were once considered simply “mobile phones” have changed our lives in ways that were previously relegated to the domain of science fiction.
Every day, millions of consumers step away from their PCs and carry the web in their pockets, putting the world at their fingertips at all times. Is your website ready for the influx of new screen sizes and on-the-go mentality of visitors?
Additionally, mobile users are social users – accounting for more than half of overall time spent within social networking applications. Using the latest mobile platforms, your customers are telling stories with newfound creative flair – can your brand say the same?
In this session, Neil Bearse will discuss critical concepts your organizations should be considering as you plan for life in the new multi-screen world.
How intelligent applications can create powerful brand interactions